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We invite you to be a part of something extraordinary that will shape American civic life for generations to come. Become a nonprofit supporter of this campaign.
The nation’s 77 million baby boomers represent a force unprecedented in the history of our nation. As this group nears retirement age and begins to navigate the next stage in their unique journey through life, they have an opportunity to leave an incredible legacy through service to others.
To harness the power and passion of America’s boomers, the Corporation has launched an initiative to encourage boomers to get involved in their communities and lead, inspire, and change the world ... again. The campaign includes newspaper and magazine ads, broadcast public service announcements, and media outreach. Another part of this effort involves partnering with nonprofit organizations who share our commitment to civic responsibility, particularly those who want to count boomers among their volunteers.
The Corporation seeks nonprofit collaborators who want to build an appropriate infrastructure of volunteer opportunities that harness boomers’ skills and accommodate their preferences. Working with these organizations, the Corporation hopes to promote volunteering in a way that overcomes ageism and stereotypical views of older Americans and that stimulates a national discussion of the vital, positive roles they can play in their later years. We invite your organization to join us in this initiative.
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