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Together with the nonprofit sector, our challenge is to build an appropriate infrastructure of service opportunities that harness baby boomers’ skills and accommodate their preferences. Our nonprofit supporters are helping spread the message of this campaign through their own communication activities. As a collective, they are committed to promoting volunteering in a way that overcomes ageism and stereotypical views of older Americans and that stimulates a national discussion of the vital, positive roles baby boomers can play in their later years.
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