For many baby boomers, President Kennedy’s famous “Ask not…” speech was a rallying cry and compelled them to make a difference and answer the call to service. This PSA campaign is intended to encourage baby boomers to “lead, inspire and change the world…again!”

The PSAs – available in English and Spanish versions for television, radio, and print – feature four baby boomers of different backgrounds sharing how community service has changed their lives and inviting their peers to join them. Web banner ads are also available to link to us on your website.