PSA Overview
For many baby boomers, President Kennedy’s famous “Ask not…” speech was a rallying cry and compelled them to make a difference and answer the call to service. The Corporation for National and Community Service’s new PSA campaign, entitled “Again,” is intended to encourage baby boomers to “lead, inspire and change the world…again” — sending a strong message that this generation made a difference once before and can do the same today by helping communities and individuals in need.
- The PSAs feature baby boomers of different backgrounds sharing how community service has changed their lives and inviting their peers to join them.
- Interested baby boomers are directed to 1-800-424-8867 and this website — www.getinvolved.gov — to search for local volunteer opportunities that best suit their experience, needs and lifestyle.
- PSAs will begin running in January 2006.
- The Corporation for National and Community Service is distributing the spots to news outlets nationwide in January 2006.
By the Numbers
The PSAs are available in English and Spanish in versions for television, radio and print.
Television
- CNCS distribution: 1,300 local affiliates and 500 cable networks nationwide
- Format: Multiple formats including VHS, Beta and Beta SP
- Two lengths available: 30-seconds, and 60-seconds
- Local outlets received versions with state tags and national outlets received national tags.
Radio
- CNCS distribution: 3,500 stations nationwide
- Format: .wmv file on a CD-Rom
- Two lengths available: 30-seconds and 60-seconds
Print
- CNCS distribution: 9,000 outlets nationwide
- Format: High resolution color PDF files on a CD-Rom
- Two sizes available: half page and full page
Additional Information
If you have questions about the PSA or would like to request copies, please call (202) 606-6722 or e-mail jaker@cns.gov.
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